I am pleased to write this letter of recommendation for Lauren McLane, who completed an internship with us at General Tool during the summer of 2024. As her supervisor for the Marketing Research role, I had the privilege of witnessing her exceptional growth, dedication, and contributions to our team.

Throughout the eight-week internship program, Lauren consistently demonstrated a strong understanding of marketing research methodologies and their practical applications in the diamond tooling industry. She also showcased a strong work ethic and eagerness to learn, often going above and beyond what was required.

Lauren's involvement began with a thorough orientation of General Tool and an introduction to our business operations, where she eagerly participated and asked insightful questions. From there, she dove into various aspects of marketing research, starting with an overview of the industry and our current marketing strategies and then gradually moving into more complex tasks. She was particularly diligent during the competitive analysis phase, where she conducted an in-depth SWOT analysis comparing General Tool to key industry competitors. Her thorough, data-driven, and well-articulated analysis provided valuable insights that directly informed strategic decision-making.

One of Lauren's remarkable contributions involved her leadership in our social media strategy. Partnering with the marketing team, she assessed General Tool’s existing social media landscape and crafted a revitalized strategy focused on B2B marketing. Her role was vital in content generation, scheduling campaigns, and tracking performance. Lauren’s innovative ideas and skill in connecting with our target audience were evident in the significant boosts in engagement metrics across our social media channels.

In addition to her technical skills, Lauren proved to be a proactive and reliable team member. She eagerly took on challenges, met deadlines, and regularly exceeded expectations. She was always willing to learn new skills, whether researching new market trends, working with AI tools for sentiment analysis, or contributing ideas for new product designs. Her positive attitude, adaptability, and keen problem-solving abilities were invaluable to the success of the internship.

In conclusion, I recommend Lauren for any future opportunities in marketing, market research, or related fields. She has the skills, work ethic, and determination to excel professionally. I have no doubt she will continue to succeed and make meaningful contributions wherever she goes.

Please feel free to contact me if you have any further questions or require additional information.

Sincerely,

Dani Planto

Director of Marketing

2025 Alton Parkway Irvine, CA

Office 949-261-2322
Cell 949-536-0648

TBD

It has been an absolute pleasure having Lauren McLane as a student in the Digital Marketing course during Fall 2024. Lauren has consistently excelled, ranking among the top of her class. Her classroom participation has been exemplary, contributing valuable insights from her own experiences while asking thought-provoking questions that enhance the flow and depth of lectures.

From the start of the semester, Lauren’s digital work and writing skills immediately stood out to me. Recognizing her talent, I encouraged her to take on a leadership role for the semester project. Without hesitation, she stepped up and quickly proved to be an exceptional leader. She demonstrated the ability to evaluate her team’s strengths and weaknesses, delegate tasks effectively, and inspire collaboration. Her confidence and communication skills shone as she broke down complex concepts and addressed unexpected questions with ease. Her peers echoed my observations, awarding her the highest ratings in the peer evaluation process—a testament to her strong leadership and teamwork abilities.

Lauren’s strengths extend beyond academics. She is highly organized, driven, and detail-oriented, consistently producing high-quality work. Her strong work ethic and determination make her stand out as a student and a professional.

It is my distinct pleasure to recommend Lauren McLane for a position in your company. I am confident she will bring the same level of dedication, innovation, and leadership to your team as she has to her academic and group projects.

All the best,

Markus Biegel

Adjunct Faculty
California State University, Long Beach College of Business
Marketing Department
Phone/Cell: 213-200-0728
Email: markus.biegel@csulb.edu