LET’S GET TO BUSINESS

Digital Marketing | Marketing Strategy | Content Creation

What Sets Me Apart?

SALES

My customer service experience since age 16, combined with a Direct Marketing Internship and coursework in “Personal Selling & Sales,” has given me a strong foundation in sales. Working in customer service shaped me into a personable and effective communicator, while my internship and coursework provided hands-on experience in sales strategies, client engagement, and consumer behavior.

These experiences have strengthened my leadership, problem-solving, and teamwork skills, positioning me as a well-rounded marketing candidate prepared to tackle any challenge that comes my way.

DRIVE

I’ve often been told that I am a hardworking and determined individual—qualities that drive me to excel in every facet of my work. While this may not hold much weight because it is opinion based, it is supported by consistent feedback from those I’ve worked with. My letters of recommendation and references can vouch for my dedication, strong work ethic, and commitment to achieving excellence.

DESIGN

I’ve always had a passion for design and embracing my creative abilities. After completing a full academic year of studying architecture in college, I transitioned to marketing, drawn by its broad and open-ended opportunities to explore creativity and make an impact across various industries.

This background gives me a unique edge, as I’ve developed a strong understanding of design principles, visual composition, and the terminology of the design industry. These skills allow me to effectively collaborate with creative teams and deliver marketing strategies that are both visually engaging and impactful.

SOFTWARE

SOFTWARE

  • Word, Excel, & Teams

  • Docs, Slides, & Sheets

  • Illustrator, Photoshop, & InDesign

  • I've utilized this software for several projects: social media, video editing/reels, advertisements, brochures/flyers/banners, promotional campaigns, event planning, etc.

MARKETING INTERNSHIPS

US Marketing

Fraser Yachts | Fort Lauderdale, FL (January-TBD 2025)

The world’s leading, full-service yachting company — Sales, Charter, & Management

  • Supported the marketing team in planning and coordinating high-profile events, including international boat shows, to further promote brand awareness and engage with the global audience.

  • Collaborated in the development and implementation of a comprehensive rebranding strategy, strengthening the company’s market presence and refining its visual identity.

Marketing Research

General Tool Inc. | Irvine, CA (Summer 2024)

Privately-owned diamond tool manufacturing company

  • Assisted engineering, marketing, & design teams in brainstorming and finalizing product designs and names (Adobe Illustrator/Photoshop)

  • Researched influencers, tracked competitors, and analyzed media engagement (Excel)

  • Created & published content for a new brand within the company (Canva)

Marketing & PR

Edge Branding Inc. | Santa Ana, CA (Summer 2023)

Experiential marketing position for an agency contracted with top internet service provider, Spectrum Internet

  • Led direct marketing and sales efforts, building expertise in client engagement

  • Delivered presentations & taught sales techniques to team members

  • Developed leadership skills through team management & sales strategy training

FRASER YACHTS

MARKETING CONTENT

  • Website Management: Managed image uploads, organized content, and wrote detailed yacht descriptions to develop and optimize individual yacht web pages on the website backend, ensuring an appealing and informative online presence.

  • Brochure Creation: Organized images and content to create brochures for each yacht on the market, ensuring that each brochure effectively represented the yachts and was tailored to potential buyers’ needs.

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INTERNATIONAL BOAT SHOW EVENTS

  •  Created and Managed Video Displays: Created the looping video screens displayed throughout the Fraser booth, effectively showcasing our fleet of yachts both at the International Boat Show and for potential future clients outside the event.

  • Coordinated Event Logistics: Oversaw the ordering and distribution of tickets and credentials for company staff, clients, and guests, ensuring smooth access and seamless event participation.

  • Handled Booth Setup and Supplies: Managed the food, drinks, furniture, decor, and display materials needed to ensure the Fraser booth was fully equipped and visually engaging to create a welcoming and professional environment for visitors.

  • Fraser Branded Gifts: Organized gift bags for clients - including fans, charging cables, hats, scarves, and the new 2025 portfolio, ensuring that each item was aligned with the brand’s image and provided an effective promotional tool for client engagement.

GENERAL TOOL INC.

Product Development Collaboration – Dark Matter Blade

  • Collaborated with graphic designers, engineers, and the sales team to bring the Dark Matter blade concept to life.

  • Contributed to brainstorming sessions, focusing on the product’s name, aesthetic visuals, and functional features to align with market demands.

  • Ensured the design balanced innovation and practicality, considering input from cross-functional teams to refine the blade's appeal and performance

Brand Launch & Social Media Development – Tile & Stone Technologies

  • Successfully launched the Tile & Stone Technologies brand under General Tool Inc.

  • Developed and managed the brand's social media presence, creating profiles on Instagram, LinkedIn, and Facebook

  • Planned and scheduled weeks of engaging content, including captions tailored to the target audience

  • Designed aesthetically cohesive story highlights, segmented into specific divisions for better audience navigation

Event & Holiday Campaign Management – Diamond Vantage (General Tool Inc.)

  • Developed and executed engaging event and holiday social media posts to enhance brand visibility and customer engagement

  • Collaborated with internal teams to design visually compelling graphics and write captions that aligned with the brand’s voice and message

  • Strategically planned content to celebrate key holidays and industry-specific events, ensuring relevance to the target audience

  • Monitored performance metrics to analyze engagement and refine future content strategies